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Goodwill Brands, Branded IP Acquire Skincare Brand Plant Apothecary

Thirteen Lune Co-founder Nyakio Grieco has invested in the natural skincare and body care brand as part of the transaction.

Goodwill Brands and Branded IP have acquired Plant Apothecary from Rare Beauty Brands. 
 
While terms of the deal were not disclosed, Thirteen Lune Co-founder Nyakio Grieco has invested in the natural skincare and body care brand as part of the transaction.
 
The deal marks the first acquisition by Goodwill Brands, a beauty concept accelerator. It was formed in 2020 by Tracy Holland, co-founder and former CEO of beauty brand incubator HatchBeauty Brands, now Hatch Collective. 
 
Planet Apothecary was founded 11 years ago in Brooklyn by husband-and-wife team Bjarke Ballisager and Holly McWhorter who set out to make clean beauty reasonably priced. 
 
Holland told media she was impressed by Plant Apothecary’s brand architecture, history and formulations, not to mention Rare Beauty Brands’ demonstration of a “best-in-class” track record scaling unique beauty brands that become “global hits.”
 
Rare Beauty Brands acquired Plant Apothecary from the cofounders in 2019. The remaining brands in its portfolio include skincare mask line Patchology and nail product specialist Dr. Dana.
 

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